Using Videos for Event Marketing

A crucial element to hosting events is to assure your attendees a smooth and happy experience until the end. Creating such experiences leaves a lasting impact on your audience. One of the most effective ways of giving your attendees such experiences is through adding elements of personalized videos. Personalized videos, in essence, offers specially tailored experiences. These elements play a crucial role in keeping your audience engaged. Not only does it give your audience an up-close and personal experience, but it also helps you gather data to plan events in the future. 

There are three aspects to every event – before the event, during the event, and after the event. Let’s dive into how using nexweave’s personalized videos can be used for event marketing. 

Before the event

This is the first step for the collection of data from your potential attendees. Some of the necessary information that you gather at this stage is names, emails, numbers, locations, etc. Using such data, you can convert visitors into attendees. Here are some easy ways to gather information: 

Contact information

You can collect necessary contact information like the attendee’s name, email address, and number. You can use these elements of dynamic data on nexweave’s platform to create personalized videos. 

Individual registration

When your attendees register for specific events, you can also gather information like the industry that they’re from, their interests, they filled that they operate in, etc. You can then use this information to target similar events, webinars, or conferences about that field or industry. In essence, you aim questions for each attendee persona. Apart from this, you can offer sessions, options, activities, commute, hotels, and other amenities. Such specific information allows you to cater to the attendees at a highly personal level. 

Firm registrations

It is ideal for collecting as much information about a firm as possible. This, in turn, helps you build connections and develop stronger relations. You can quickly gather information about the name of the company, the number of employees attending, location and maybe even it’s revenue. 

During the event

At this stage, you can capture real-time data about your attendees. You can analyze where do they go, how much time they spend around, and what their preferences are. There are multiple in-survey apps and other event apps that help track and gain such information. Event attendance is the first stage, and you can re-confirm the number of attendees and the number of shows they would attend. Here are some other ways to gather information during the event. 

Number of sessions

Even though attendees might have registered for specific seminars pre-event, you could also give them the opportunity for spontaneous registrations. In this case, you can quickly gather their preferences,  the number of sessions they attend, and how long they have spent in that session. 

Real-time surveys

You can also send across survey forms and other online feedback forms to the attendees during or after the session. This would give you the right amount of data and feedback on the course.

After the event 

Personalization after the event is crucial. The feedback taken during the event can now be used to send across personalized videos based on the preferences. In case some haven’t yet filled up the surveys, you can send it across through nexweave’s videos. Understanding personal information like the demographics of an attendee will help you target the next set of events in and around their locality and grows your identity. Detailed information helps you plan efficiently and ensure that you give the best experience to your attendees. 


Events have a shelf life, but there are some months of the communication leading up to the event. When you engage with the attendees using nexweave’s personalized videos, it helps you interact with the audience that may be new to your set of activities. Personalization lets you connect emotionally and create a lasting impact with your audience. 

If you want to know more about nexweave’s personalized video experiences, visit us.

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Sharan Phillora

Sharan Phillora is a Customer Success Specialist at Nexweave, based in Mumbai, India.

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