Personalization is More than Just a Name

Personalization is a powerful tool when used the right way. It is a strategy of its own that can integrate with different types of marketing channels that you use like email, social media, blog posts, etc. to generate higher leads. The process involves the collection of data related to your customers and crafting them into personalized video experiences that target specific groups or individuals through your content. 
Personalized video experiences interact with your customers through content, images, and videos that make them feel that their interests are taken into account. Here are some ways you can benefit from nexweave’s personalized interactive video experiences. 

Using CTAs

A CTA, or a Call-to-Action, compels your audience to make an action on different types of content that you post. It is a route that guides your users in purchasing a product or signing up for your services. Therefore, when a potential lead arrives on your landing page, your CTA button should instantly stand out. But potential leads must be given a single path to follow to conversion. Often too many CTAs and messages steer potential leads in all directions. Therefore, nexweave’s personalized video experiences very strategically place CTAs and maintain consistency to help prospective users on the path of conversion. nexweave understand your needs and use contrasting colors, consistent visible font, and great content to help convert leads. Your CTA is an essential aspect of your landing page, and nexweave supports you with the dedication and the personalized video experiences. 


It is a known fact that digital marketing and email marketing have an average ROI of 3,800 percent. Even though segmented campaigns get 14.64% more open rate and 59.99% more click rates. Nexweave’s personalized interactive videos integrate with your digital marketing, email marketing, WhatsApp marketing, other chat apps, website banners, Ad Networks, and so much more. It is found that including a video in an email can increase the open rate by 19% and a click-through rate by 50%. 

Customer Engagement

It is vital to realize that 74% of customers feel frustrated when website content is not personalized. nexweave’s personalized interactive videos help you develop experiences that fit your brand and resonate with your audience. nexweave personalizes more than just the user’s name, but understands the entire user journey and sends across those relevant videos that would encourage users to make an action. 

Content Management System

Nexweave’s content management system makes your user’s experience more rewarding. It targets specific experiences with specific people. It uses a mapping process that makes sure you have the right content for the right user at the right stage. In essence, nexweave’s ecosystem helps in creation, publication, and analysis of your user’s personalized experiences. 


Recent studies show that around 96% of marketers recognize that personalization improves customer relationships. While Eighty-eight percent say, they’ve realized a measurable lift in business results from their personalization campaigns. Therefore it is imperative to say that personalized video experiences are a crucial element to increase both your revenue and customer database. 

Share on:


Sharan Phillora

Sharan Phillora is a Customer Success Specialist at Nexweave, based in Mumbai, India.

Related Articles