How to use the power of video marketing

There is no denying that videos are so popular these days. It is very easy to understand the format that gives our eyes a rest from the overabundance of textual information online. This would be the reason the world apparently watches 1 billion hours of YouTube social video every day. 

If you are headed towards digital marketing, understanding video’s power as a marketing tool is quite imperative. This is not only because you might be interested in making amazing videos, but also because you will probably have to learn to incorporate video into your content to remain competitive.

This article outlines some best practices for digital marketers to create and share videos and highlight five key reasons why video is an essential part of your marketing strategy. 

Why choose videos?

Videos are versatile and highly engaging; that is easy to share across multiple platforms. Consumers love videos because it is easy to access, understand entertaining, and lets them engage. On the other hand, marketers love videos because they potentially have a higher ROI. Videos, additionally, are easily accessible to anyone with internet facilities. So, while videos are now being desired to be produced in high-quality, anyone can create a video within a short period of time.  

Styles of Video

There are many types and styles of videos. A great part of the content marketing strategy involves understanding the purpose of the kind of video you wish to create. So if you are creating a video for social media, you must ensure that your video solves the purpose. 

Let’s have a look at some of the different types of videos. 

Explainer videos: 

These kinds of videos help educate the audience about your product and can also include instructions, customer service activities, and other applications. 


Videos that include interviews help encourage conversation and can also showcase special guests or influencers. The audio format can always be repurposed into a podcast. 

Brand ambassadors

Brand ambassadors create product reviews and demo videos. If you want to boost your social media following, this is a great choice of advertising. 

Live videos

If you want to get personal with your audience, hosting live videos is a great option. This especially works well with social media channels. 

Statistics that you must consider video marketing

Information and education

According to a study by HubSpot, 97% of marketers claim that videos help customers understand products. But it quite surprising that businesses these days don’t opt for such an approach. Mainly because customers simply run a check over the internet to find the best product in their neighborhood or online. So, videos give the customers a great view and understanding of the product that influences their decision. 

Aiming at high SEO

A study by Cisco showed that over 80% of all traffic would consist of video by 2021. Using videos in different kinds of content, especially on the main web pages, increase SEO.  

Add a personal touch 

Another research by Cisco found that live video will account for 13% of traffic by 2021. Instagram Stories and Snapchat are fantastic for offering people intimate glimpses or short, personal glances of what you’re up to and are so great for creative tools. It also allows marketers to create ads that are time-sensitive.  Such live videos are ideal if you want to offer face-to-face interaction, build brand trust, and offer audiences casual updates. 

Boost Conversions

A study by Social Media Today stated that 90% of consumers claim a video will make a purchasing decision. To support this further, Wyzowl states that 74% of people who can see a product in action via an explainer video will buy it. Additionally, videos work as a great conversion when they are on a website. They keep your visitors long enough to look around the site and make their decision. 

Some tips for Best Practice Video Marketing

  • Okay, there you have some significant reasons for incorporating video into your marketing activities or learning how to create incredible videos if you’re interested in digital marketing careers.
  • But which parameters should consider while making a video that is engaging and optimized? 
  • Understand the ideal length of the video for your platform. 
  • Boost your SEO with captions for autoplay, keep it on silent if it is for a landing page and add points of interactivity with effective CTAs. 
  • Ensure that your videos are mobile-friendly across all devices. 

Develop a standard library of various videos, keep them organized on YouTube, and then incorporate them into multiple forms of content such as blogs and emails.


Video is one of the most popular content forms globally, and the truth is that it’s not likely to be going anywhere soon. Video is one of the best ways to get up close to your audience and give them a real glimpse of what you and your business – show them something about your philosophy, or an exciting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

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Sharan Phillora

Sharan Phillora is a Customer Success Specialist at Nexweave, based in Mumbai, India.

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