Drive growth through personalization

The quality of your content has a significant impact on the buying decision of your audience. Your target audience is highly likely to make a purchase initially, based on the quality and the level of personalization and secondly on how good the product is. Research has shown that around 88% of marketers understand that their customers want personalized content. Nexweave aims at delivering personalization in the form of content as well as videos at every stage of your buyer’s journey. Personalization is not a one-time activity. It is a recurring activity at every stage of your potential customer’s journey according to their behavior and what level they are in the sales funnel. 

A study by PWC has shown that about 94% of senior-level executives believe that delivering personalization is highly critical to reaching out to consumers. With the growing ventures in customer data, predictive analytics, and cloud solutions, there are higher opportunities for personalization in social media, web, email, and other e-commerce channels. Therefore, sending the right message across to the right person at the right time is easier.

But higher personalization would mean higher investment on a dedicated resource. This indirectly means a higher budget. Another study by PWC stated that a high budget is a massive challenge in personalization, and some expect an 87% increase in personalization related marketing. Personalization also demands well-organized marketing content and resources. The lack of which in turn affects: 

  • Driving the cost to sell
  • Impact of investments in targetting, digital transformation and CRM
  • A reduction in the process of reaching relevant messages to the masses. 

The next question that arises is that if there is a solution to these challenges. One such solution is Nexweave. Nexweave’s sustainable and cost-effective ecosystem helps produce and manage highly personalized and relevant content at scale that is needed to support growth. There are several ways in which nexweave makes it easier and cost-effective to fuel your personalization program: 

Nexweave helps you create personalized content in the form of videos, quizzes, images, etc. through emails, social media, SMS, etc. at scale while making it relevant. 

  • Nexweave streamlines personalized content targeting by using a consistent tagging taxonomies and customer profile databases to improve personalized content utilization, relevance, and makes it easier to execute advanced personalization strategies. 
  • Nexweave lets you create modular content that can be assembled to meet your personalization needs, thus solving challenges at the source. 
  • The creation of modular contents helps to assemble quickly into the presentation templates, ‘drag and drop’ blocks, and even frameworks within your marketing cloud software or CMS solutions. 

Nexweave is the need of the hour. As a marketeer, you need to meet your audience’s changing needs and expectations consistently. The only solution to this is with personalization, relevance, and freshness in content, which is delivered seamlessly. Nexweave is a one-stop for all your personalized marketing challenges. Here you can know more about us and our projects. 

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Sharan Phillora

Sharan Phillora is a Customer Success Specialist at Nexweave, based in Mumbai, India.

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